bREDDENS IF WINTER 2021

Kopparstaden is Faluns public housing company with about 6000 tenancies around the city. Breddens IF is an association that arranges activities in the city which contributes to a social sustainability, who Kopparstaden sponsors and helps promote.

The campaign

Instagram and Facebook posts in Kopparstadens social media to promote Breddens IF winter activities for the 2021 season.

Concept

Two posts were created for Instagram and Facebook for winter 2021's activities. One for marketing skiing and one for skating together with Breddens IF in selected areas of Falun. The different post used the same concept but the size was adjusted depending on the social media. 

The activities were aimed at children of all ages, but since Kopparstaden is a rental company where you must be of legal age to get a contract, these posts are aimed at the children's parents who rent at Kopparstaden.

 

Client

Kopparstaden / Breddens IF 

Category

Sociala medier / Layout

Target group

Kopparstaden's tenants

People living in Falun

Young people interested in sports and their parents

Year

2021

breddensfb.png